Generic Questionnaire

Branding and Identification Questionnaire

Please complete the information about the product you wish packaging Design to complete for you.  This questionnaire helps the designer better meet your needs.  Please answer in complete sentences with as much detail as possible. 

General company information: Company that makes paper clips of all sizes, colors, and strengths.

Company Name: The Paperclip Company (PCC)

Product Name: Paperclips

What type of product does your business offer? All types of paperclips for the size of any need.

Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc)? Companies that have office settings, which need paperclips.

How would you describe your services and/or products? We provide the best quality of paperclips, which are extra strong, with a wide variety of colors and themes.  

Who are your competitors and how do you differ from them?  (Provide links)

Our paperclips do more than just hold things together. It gives everything a theme to its project.

Office Depot http://www.officedepot.com/

Office Max http://www.officemax.com

Please provide general information about your business. (Location, years in business, employees etc) We are a business that is stationed in New York City, who have many stores all around the nation.

What is the idea behind the business name? Is there a unique story, if so please explain?

We like the idea of having an acronym for our business name.

What is the overall mood of the product?  Playful, Serious, Ultra-professional?

The overall mood is serious, and getting business done.

Logo information: (product)

Do you want an image logo (no text/or text under image: Example: Nike Swoosh) or TypeLogo (Ex: Coca-Cola)?

We would want it to say: PCC, with paperclips incorporated into it.

What is the overall message you wish to portray (look back at the company information you provided, playful etc.)?

That these are the best types of Dry erase markers, and that they are easy and simple to use/purchase.

What logos types do your think will appeal to your audience and why.  (provide links if you have styles you like)

I like the idea of a paperclip/pictures being incorporated into our logo.

Where will you be using the logo?  (Print, website, video media) Everywhere!

Do you have any color preferences, or existing brand colors? If yes, please list them below or attach a current image of existing logo or webpage.  

I like blue, showing that we provide all sorts of colors.

What feeling or message do you want your logo to convey to those who view it? Serious, Friendly, Steadfast, Loyal, Regal, etc. 

Do you envision something modern and trendy or more organic (natural, soft, roundish)?

Thin

Business Card

This is the business card that I made for my company, Forward. The design is simple and has a lower third on the front with all of my information.

Logo

Here is my logo for my company, Forward Designs

Halloween Poster

This project was a total disaster. I don't know how I did this, but I'm guessing I added an art brush after clicking, "Select All". Anyways, it's supposed to be a Halloween poster with my previous Halloween text effect.

Text Effect

This text effect used many different brushes and simple shapes. The lettering was very easy, and all I had to do was make an eclipse, add ovals to it, and put them in the shape of paws to add paws to the N and Y.

Personal Logo Creation

Creative Juice: I like this logo because I can find the creativity in this. You can easily see that they have a pencil, and also juice being portrayed in the picture. The font is simple, which is something good about the logo.

Growth Trading: Simplicity is again something that I have found in this design. I like the simple picture, and simple wording. The logo is actually showing the goal of this company, saying that they are wanting to grow. I would like my design to have an arrow incorporated into it somehow.

Mosleep: This logo is simple, different, and unique all in one. The thing I like the most about this design is how simple shapes were used to make the bed image in this picture. I don’t really know what the company does, but I do know that it does involve sleep, and a lot of people like sleep. It would be cool if I could figure out a way to make my logo like this one, in a way where all I would have to do for a picture is to use simple shapes. 

 Design Nerd: I like this logo because it isn’t too simple, yet not too complicated. It obviously seems like it is run by a room full of women, so the logo itself is pretty impressive.

Caroline Murphy Design: This design company I like, because of the modern color. The color seems very modern and it looks like a logo that you would see on a fancy shiny building because it looks professional! I don’t know what this company does but I do know that they are probably full of professionalism.

Spears Design: Simplicity is what makes this logo great. The boldness in “Spears” and the thin stroke in “Design” evens out all of the strokes. I think simplicity is the most important part of this design.

The name of my graphic design company will be named:

FORWARD 

Personal Logo Questions

Branding and Identification Questionnaire:   Personal Graphic Design Company

General company information:

*Company Name (Fill this in): FORWARD

What product or service does your business offer?   Graphic Design; Illustration for various companies and products.

Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc)? (Fill this in) Business owners who are trying to get a new design to help move their business forward. Or anybody wanting a sick and awesome logo/design!

How would you describe your services and/or products? Logos, Websites, Printed design, t-shirts, etc.

Who are your competitors and how do you differ from them?  Other graphic designers.  

Please provide general information about your business. Forward is a business that is helping other businesses and business owners who are starting their company move forward. We have a large business, that has design studios ranging from New York City to Los Angeles California.

What is the overall mood of the company?  Serious about creating a good product, but open to creative input.

Logo information:   

Our logo will be used in print, on website, video media

(keep this in mind) SIMPLE, MEMORABLE, SCALEABLE

Fill in ALL questions below

If you want your company name to appear in the logo, what is the exact name as you would like it to appear in your logo?

FORWARD

What is the overall message you wish to portray (serious, playful, etc.)?

The overall message I am wanting is to portray is our professionalism.  

If you are wanting something to move forward (business, organization, event), we can make the design that will meet your needs to make anything happen. 

Do you have any color preferences?

I hate the color yellow. The logo will probably be a silver color. Oh ya, and no yellow.  

What feeling or message do you want your logo to convey to those who view it?

I want an arrow to go off the “d” in the word Forward., in my logo. I want it to make an impression that we move forward to reach our goals, to help you.

Do you envision something techy (squarish, modern) or more organic (natural, soft, roundish)?

This logo will be a more modern logo. It will be unique, yet simple.