Generic Questionnaire

Branding and Identification Questionnaire

Please complete the information about the product you wish packaging Design to complete for you.  This questionnaire helps the designer better meet your needs.  Please answer in complete sentences with as much detail as possible. 

General company information: Company that makes paper clips of all sizes, colors, and strengths.

Company Name: The Paperclip Company (PCC)

Product Name: Paperclips

What type of product does your business offer? All types of paperclips for the size of any need.

Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc)? Companies that have office settings, which need paperclips.

How would you describe your services and/or products? We provide the best quality of paperclips, which are extra strong, with a wide variety of colors and themes.  

Who are your competitors and how do you differ from them?  (Provide links)

Our paperclips do more than just hold things together. It gives everything a theme to its project.

Office Depot http://www.officedepot.com/

Office Max http://www.officemax.com

Please provide general information about your business. (Location, years in business, employees etc) We are a business that is stationed in New York City, who have many stores all around the nation.

What is the idea behind the business name? Is there a unique story, if so please explain?

We like the idea of having an acronym for our business name.

What is the overall mood of the product?  Playful, Serious, Ultra-professional?

The overall mood is serious, and getting business done.

Logo information: (product)

Do you want an image logo (no text/or text under image: Example: Nike Swoosh) or TypeLogo (Ex: Coca-Cola)?

We would want it to say: PCC, with paperclips incorporated into it.

What is the overall message you wish to portray (look back at the company information you provided, playful etc.)?

That these are the best types of Dry erase markers, and that they are easy and simple to use/purchase.

What logos types do your think will appeal to your audience and why.  (provide links if you have styles you like)

I like the idea of a paperclip/pictures being incorporated into our logo.

Where will you be using the logo?  (Print, website, video media) Everywhere!

Do you have any color preferences, or existing brand colors? If yes, please list them below or attach a current image of existing logo or webpage.  

I like blue, showing that we provide all sorts of colors.

What feeling or message do you want your logo to convey to those who view it? Serious, Friendly, Steadfast, Loyal, Regal, etc. 

Do you envision something modern and trendy or more organic (natural, soft, roundish)?

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