Personal Logo Questions

Branding and Identification Questionnaire:   Personal Graphic Design Company

General company information:

*Company Name (Fill this in): FORWARD

What product or service does your business offer?   Graphic Design; Illustration for various companies and products.

Who (age/gender) is your target audience and who is your most ideal customer (economic status/education etc)? (Fill this in) Business owners who are trying to get a new design to help move their business forward. Or anybody wanting a sick and awesome logo/design!

How would you describe your services and/or products? Logos, Websites, Printed design, t-shirts, etc.

Who are your competitors and how do you differ from them?  Other graphic designers.  

Please provide general information about your business. Forward is a business that is helping other businesses and business owners who are starting their company move forward. We have a large business, that has design studios ranging from New York City to Los Angeles California.

What is the overall mood of the company?  Serious about creating a good product, but open to creative input.

Logo information:   

Our logo will be used in print, on website, video media

(keep this in mind) SIMPLE, MEMORABLE, SCALEABLE

Fill in ALL questions below

If you want your company name to appear in the logo, what is the exact name as you would like it to appear in your logo?

FORWARD

What is the overall message you wish to portray (serious, playful, etc.)?

The overall message I am wanting is to portray is our professionalism.  

If you are wanting something to move forward (business, organization, event), we can make the design that will meet your needs to make anything happen. 

Do you have any color preferences?

I hate the color yellow. The logo will probably be a silver color. Oh ya, and no yellow.  

What feeling or message do you want your logo to convey to those who view it?

I want an arrow to go off the “d” in the word Forward., in my logo. I want it to make an impression that we move forward to reach our goals, to help you.

Do you envision something techy (squarish, modern) or more organic (natural, soft, roundish)?

This logo will be a more modern logo. It will be unique, yet simple.